It has almost become a cliché to note that the Internet is changing how we shop. But despite the fact thatonline retailers account for an ever-growing share of the market, and innovative delivery services are making it easier for Canadians to do all their shopping through apps, there is still one industry that continues to buck the trend year after year. When it comes to new and used cars, most Canadians still prefer to shop at a dealership rather than buying online.
There are a number of reasons for this, not least of which being that a car is one of the biggest purchases most consumers will make, and many prefer to visit a physical showroom and interact with a salesperson face-to-face. There are other concrete benefits to shopping at a dealership as well, however. For example, if you are in the market for a new Mazda, your local Mazda dealership is far more likely to be able to offer you a full range of options in terms of trim and extra features. If you are considering upgrading, you can try out different versions of the same basic model to see which one works best for you.
If you are buying a used Mazda, getting a good deal on a Mazda 3 or Mazda CX5 is much easier at a dealership. Dealerships often accept trade-ins, which means they have a broad selection of makes and models, but they also tend to be extremely selective about which used vehicles they sell from their own lots. This is not only due to the need to prioritize space for new cars, but also because their reputation is tied to the vehicles they sell. A dealership that trades in second-rate used cars won’t stay in business for long.
Finding the right dealership can take a little research, and it is important to know the strengths of the dealers in your area. If you are looking for tips for finding a great car dealership, though, blogs are a great place to start.
Dealership blogs often list new deals and upcoming sales, and they will give you a sense for what kind of stock a particular dealer trades in. While most dealers will have their brand’s most popular cars (what Mazda dealer wouldn’t stock the Mazda 3, one of the best selling cars in Canada?), if you are looking for elite models like the Mazda MX5, dealership blogs can point you in the right direction.
There is no question that we are living in a time of great change in the retail world, and for many shoppers the convenience of buying online has a huge appeal. But for important purchases like automobiles, the Canadian public still trusts the personal connection that comes with shopping at a dealership. As long as dealerships continue to offer superior quality and savings, it seems their place in the retail landscape will be secure.
Chapman Honda is a Tucson Honda dealership selling new and used Honda Cars, Trucks, SUVs and Hybrids.